A plain-language guide for Australian businesses
How do I get my business found by ChatGPT?
There is no reliable switch that makes ChatGPT cite, rank or recommend a business. You can, however, make your public website clearer, more useful and easier for automated systems to access.
First, the honest limit
No one can guarantee a ChatGPT result
ChatGPT and other AI platforms decide what to retrieve, cite or recommend. A business owner does not control those decisions, and website changes cannot guarantee that a platform will mention the business.
That makes a useful goal more concrete: make it straightforward for a person—and systems reading public pages—to understand who the business is, what it does and where it operates. Treat AI visibility as uncertain, not as a promised outcome.
Start with the basics
Give the website a consistent, useful story
State the business identity clearly
Use the business name consistently and explain what kind of business it is in plain language.
Describe services specifically
Explain the main services and what customers can expect, rather than relying on broad claims.
Name the places actually served
Connect real towns, suburbs or service areas to the services available there. Do not publish locations the business does not cover.
Keep business information consistent
Review important pages for conflicting or outdated names, services and location details.
Make pages useful
Answer the questions customers already ask
A person looking for a local service might ask, “Who repairs hot-water systems in my suburb?” A useful page can explain the service, where it is offered and how to get in touch—using details that are true for that business.
Relevant service pages and clear answers to common customer questions give readers context. Avoid creating thin pages for many locations or repeating keywords without adding information.
Trust information should also be accurate. Keep contact methods, business background and other published details current; do not add credentials or claims that cannot be substantiated.
Help pages be understood
Check access and structure without overclaiming
Public pages need to be reachable for an automated system to read them. Check that important pages are not unintentionally blocked and that technical basics such as HTTPS, crawler rules and sitemap discovery can be inspected.
Structured data can label information already present on a page, but adding it does not guarantee a search or AI result. Keep markup accurate and consistent with visible content.
These are practical website checks, not proof that a particular platform uses a particular signal in a particular way.
A grounded next step
Review your public pages before chasing platform outcomes
The free OZ AI FINDER audit analyses a limited sample of publicly accessible pages and reports evidence it could verify, along with “Unable to verify” results where it could not establish an answer. It does not query live AI recommendations.
Learn about the AI visibility audit, read the score methodology, or check your website free.
Start with evidence
Start with what your website says today.
A free evidence-based audit can help you see which details were clear in the sampled pages.